Erica In Aomori`s Multi Blog
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Why I use pay per click advertising
October 29th, 2008 by admin
As a small business owner, advertising for my company is vital to my success. If you are a small business owner you know how difficult it can be to get your business up and running. When I first opened up, friends and relatives spread the word to their contacts about my new business and the products I was offering. This was great, but I soon realized that I needed a marketing strategy if I was ever going to succeed. So I checked into the print ads with my local newspapers. I even checked into doing commercials for television and radio. But after six months I found that I was spending more than I was making from these ads and commercials. My overhead was really high and my profits were marginal. I just knew that if this kept up I was doomed. A few weeks after this realization I was talking to a buddy of mine, who happens to be in ppc management. I told him about the marginal profits and how my customer base had only slightly increased. I asked him if he had any ideas that I could try. I even offered to pay him for his advise, but he wouldn’t have it. He told me to go on the internet and set up a website for my company. Next he said, research the pay per click method of advertising. He told me it was much cheaper, and if I did a couple different methods I was sure to increase my customer traffic flow and sales. So I researched the pay per click advertising method, and decided it was right for me. I signed up with a couple companies that provide a couple of the different models for pay per click. And here I am six months later, with a doubled customer base. That’s right, I doubled my customer base. I no longer pay for radio and television commercials, and most of my sales come from my website, not the store. In fact, I closed one store and made it strickly for internet sales. Instead of firing those employees, I hired even more. Now my sales are through the roof, and my profits are no longer marginal. That my friends, is why I use the pay per click advertising method, and that’s why I will continue to do so in the future.
