Elements of SEO
November 2nd, 2009 by admin
Keyword selection, to most, is the most important element of SEO. Choosing the right words is paramount to maximizing ROI for a campaign. Sometimes it is better to narrow your keywords so that you are not competing with the entire world. For my sites, we spend hours on keyword research. for example if you own a limousine company in New York, you may choose a keyword “limo.” It makes sense, however, when you type “limo” into google search, you will come up with hundreds of thousands of results, and therefore be competing with all of those other businesses that may even be located on the other side of the country and certainly not your competition. The NY limo company is probably better off choosing the keywords “New York limo” or the like and have less competition for a high search ranking and site hits.